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New Products > Marketing
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We All Are So Different…

Europe keeps on moving towards standardisation of cigarette packaging appearance and reduction of range diversity. It is what the new EU Directive on tobacco is aimed at. The Russian market so far remains an oasis for packaging designers and manufacturers, offering a large variety of cigarette and papirosa packs in every price segment. The display ban and growing excises objectively cause the range to shrink, but are not expected to influence packaging formats. On the contrary, the pack...

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