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Japan newsmaker

Japan Tobacco redesigns Pianissimo Icene Crista and Pianissimo Icene Gracia

Japan Tobacco Inc. (JT) has announced its redesigning of Pianissimo Icene Crista and Pianissimo Icene Gracia cigarettes a move aimed at increasing consumer loyalty for the brand, while maintaining flavor and aroma. The redesigned Pianissimo Icene Crista and Pianissimo Icene Gracia will be rolled out domestically in Japan in late August 2013. Pianissimo Icene's smooth taste and refreshingly ice-like menthol...

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