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Curtains for Combustible Cigarettes?

Euromonitor's latest Passport Tobacco research takes up two provocative issues. Should the tobacco industry begin working out an exit strategy because cigarette volumes are in terminal decline, and do e-cigarettes represent the way forward?

Some decades ago, a zealous analyst researching the UK tobacco market for Euromonitor predicted the end of tobacco in that country within the next few decades. This attracted the attention of the UK Tobacco Advisory Council which wrote in to...

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