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BAT to begin distributing Voke

BAT is on track to become the first cigarette company to market a medically approved device

British American Tobacco (BAT) is on track to become the first cigarette company to manufacture and market a medically approved device to help smokers quit the habit, according to the online business daily City A.M. BAT will begin distributing Voke, an inhaler that resembles a cigarette in appearance, to retail outlets by the end of this year, City A.M. reported. The device was approved by the...

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