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Camel drives global brand volume rise at JTI

JTI key brand volume rose 8.4 per cent in the first three months of 2015

Japan Tobacco International (JTI) key brand volume rose 8.4 per cent in the first three months of 2015, driven by a 34.2 per cent spike in Camel shipments following brand repricing in Turkey, the company said. Global flagship brand volume, which also includes Winston, Mevius and LD, rose to 60 billion sticks. Gross volume gained 0.5 per cent to 88.1 billion sticks in the three-month period ended 31 March. Domestic...

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