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Not-quite-plain packs

Super-sized graphic health warning labels on tobacco products seem to have become something of a trend – particularly in nations in Southern Asia. Some would argue that such measures are no less effective than plain packs. They are certainly no less controversial

At the time this article was written, Thailand had the world’s largest pictorial health warning labels on tobacco products, with 85 per cent of the front and backs of packs bearing one of ten shocking images. By the time TJI...

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