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The Role Of Filter Innovation In Re-Engaging Consumers

Increasing taxation and tightening legislation present the tobacco industry with many challenges. Crucially, how can cigarette manufacturers continue to develop their brands and offer consumers innovations which demonstrate the difference between premium brands and cheaper alternatives? One way to meet this challenge is to enhance products by using special filters to develop tailored solutions that provide greater choice and engagement. Here, P T Sreekumar, Managing Director at Essentra...

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