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Russian Market > Government Regulation
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Brand Strength

Russians are switching to cheap cigarettes under the influence of the unfortunate situation in the economy and growth in prices.

“The structure of the cigarette market from the point of view of price segments changes rather slowly on account of consumers’ high brand loyalty, but in 2015 the influence of the economic situation and administrative measures to regulate the market is noticeable after all,” says Marina Lapenkov, a partner with the Nielsen tobacco group in Russia. A decline...

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