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Dusk falls on dawn of e-cig adverts

The implementation of the revised TPD in May 2016, will see a ban on the promotion of e-cigarettes on the Internet, on television, on radio and in the press anywhere in the EU. But is the European e-cig industry making the most of these advertising avenues before they are blocked off?

The era of cigarette advertising was a long, fascinating one. Everything from the collectable cigarette cards of the late 19th and early twentieth century to the memorable television ads of the 1960s...

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