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«Our primary and most important distribution channel is of course brick and mortar retail…»

Interview with Martin Kaufmann from Oettinger Davidoff AG


– Mr. Kaufmann, within the last two to three years significant changes have been seen in the Davidoff cigar range. We understand that it has taken place in line with the ODAG global marketing strategy. If the Davidoff name was previously perceived as super premium and conservative, is it true that now we can perceive it as more modern and dynamic? Can you explain to our readers in more detail what the concept...

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