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Is Vaping a Dying Fad

As 2015 draws to a close, one thread in the vape narrative that has taken hold in the media is that vaping may be a dying fad. The fad characterization has been suggested throughout vaping’s short history but high growth rates in recent years have been a great defense against such claims. However, a recent article in the Wall Street Journal entitled “E-cigarette Sales Rapidly Lose Steam,” by Tripp Mickle points to declining sales of cig-a-likes and doubts about VTM sales growth as...

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