New Case in Marketing History

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New Case in Marketing History

Imperial Tobacco in Russia will keep just five cigarette brands out of fourteen in its portfolio

Sales are ended for Gauloises, R1, Zolotoye Koltso, Balkanskaya Zvezda, Stolichnye, and some others. Davidoff, West, Style, Maxim, and P&S cigarettes will remain on sale. The decision was made as part of optimising business. In particular, Gauloises cigarettes popular in France account for just 0.03% of the Russian market and R1, of German origin, for 0.04%.

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