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Illicit Range Leader

The non-filter cigarette brand Prima has become the leader of the illicit tobacco market in Russia

The share of Prima non-filter cigarettes among all counterfeit products has increased from 2% to 44% over the past year, for the first time outrunning international brands. These figures are given in a study of the illicit tobacco market which TNS Russia conducted for the largest tobacco companies. The survey conducted in January-March 2016 involved almost 6,000 smokers aged 18 to 64...

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