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Corporate News > Philip Morris
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PM USA retains leading market share

PM USA continued to dominate the shrinking US cigarette market last year with a 51.4 per cent share, which parent company Altria said was marginally higher than in 2015.

Cigarette volume fell 4.8 per cent in the fourth quarter and was down 2.5 per cent to 122.9 billion sticks in 2016. Marlboro accounted for 44 per cent of the US market last year, unchanged from the year before. Fourth-quarter volume of the flagship brand fell 4.8 per cent to 24.85 billion sticks. Last year 105.3...

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